Quidblog
Hard decisions at Quidco - Making our voice heard as a consumers
July 23rd, 2008
When Quidco was started the idea was to make a site where we could all join together as a community to access the referral commission for our own purchasing decisions. As we say in our story, we wanted a cashback site with a heart (that didn't look a pound sign).
One of the tough parts about managing the Quidco community is balancing the needs of our members and our merchant partners. We need to make sure members are treated fairly by merchants and that merchants are treated fairly by members.
The biggest problem area here is when a transaction fails to track. We need to make sure that a member who made an eligible purchase at a merchant (Quidco was the referrer, genuine transaction, fulfilled merchant terms) does receive their cashback regardless of any technical tracking problems that may occur on the network's part. On the flip side we need to make sure that merchants only receive genuine enquiries about cashback.
The hard decision which we've had to make is to reduce the number of tracking networks we work with in order to keep the highest levels of service for the merchants and members. Over the coming 6 weeks you may see a slight reduction in merchants as we remove those which are not fully supported by a network and are not part of the SureShop programme. This stronger focus on quality processes means that our network partners will be able to better manage Quidco member enquiries and that Quidco members get quick and fair resolutions from merchants.
When we made this decision after many conversations with our tracking networks we felt it was mutually understood that we would be best able to improve your Quidco cashback experience by reducing our network partners. You can imagine we were surprised when a network we have decided to close posted public statements about Quidco SureShop and our members on their blog and a popular industry forum. You can read this statement and the merchant responses here and here.
To get to the point, we would appreciate your support here
We are asking for your support in two ways during this period. First, one of the statements from the network is that Quidco members will simply use an alternative cashback site for the merchants that will become unavailable on Quidco. There is no doubt in our mind that members will prefer to support merchants who are investing time and effort into providing premium customer service through SureShop. To be honest we are unable to continue pushing for improved service levels from networks and merchants unless all our members help us by continuing to purchase only from those merchants which support their customers! Fortunately, most merchants are committed to their customers and recognise the importance of SureShop.
Second, if you have the time this is a great opportunity to speak directly with merchants about how important SureShop is for your purchasing experience. It is very powerful for merchants and agencies to hear directly from the customer what you think. Posting a reasonable and personal response on the Quidblog here would be an effective way to let them know why this matters to you as their customer.
Although this is a tough situation, and not a situation we ever hoped to be in, we think it is indicative of how rapidly the cashback industry is maturing. When we started it was something personal that we cared passionately about - and now it has grown into a powerful community. It is times like this that we can make a difference as a co-operative - to continue changing the industry and making OUR voice heard as consumers.
Thanks for your support!
Paul and all of the Quidco team
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