All you need to know about Black Friday & Cyber Monday 2013
‘Black Friday’ may be a relatively new phenomenon in the UK but we Brits have taken little time proving we’ve an appetite for a late November shopping splurge.
Last year, following the lead of our American cousins, it was estimated we raided the coffers to spend over £200 million shopping on the first pre-Christmas shopping day after the Thanksgiving holiday.
With Christmas on the horizon and hard-earned monthly pay cheques fresh in the hand of most workers, retailers have been quick to add flash sales on ‘Cyber Monday’ into the mix creating a three-day shopping extravaganza perfect for festive bargain hunters.
Quidco digs a little deeper to answer a few of the most asked questions about what's in store this year...
What is Black Friday
‘Black Friday’ is the Friday following Thanksgiving Day in the United States and is often regarded as the traditional start of the Christmas shopping season. The day sees retailers open earlier and close later as bargain hunters enjoy discounts in flash sales on a huge range of products.
The origin of the name is a source of debate although it’s been suggested the day’s takings help retailers get into the ‘black’ for the first time in the year. Others believe it was first coined by the Philadelphia police department, which had become fed up with shoppers causing crowded pavements and traffic jams on the Friday after Thanksgiving.
Exported to the UK in 2010 by Amazon.co.uk, ‘Black Friday’ is a relatively modest affair compared to the same experience across the pond with Brits more likely to find a bargain online than on the High Street. That being said, its increasingly gaining traction…
When is Black Friday?
This year Black Friday will happen on 29 November.
What is Cyber Monday?
In 2005, American website Shop.org (a division of the National Retail Federation) coined the term ‘Cyber Monday’ after retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Viewed as the ceremonial kick-off to pre-Christmas festive shopping online it marks an upturn in traffic and takings for most e-commerce sites with many retailers highlighting their most compelling deals.
It wasn’t until 2009 that UK retailers began referring to their own ‘Cyber Monday’ although, unlike in the States, the date is something of a moveable feast, possibly down to the impact of varying pay days rather than the knock-on effect of ‘Black Friday’. Last year Amazon.co.uk claim Cyber Monday saw more than 3.5 million items ordered on the site, at a rate of around 41 items per second.
When is Cyber Monday?
This year Cyber Monday will happen on 2 December.
Which retailers are getting involved?
Amazon.co.uk are running ‘Black Friday Deals Week’ from Monday 25 November offering discounts on over 2,000 Christmas gifts. Keep an eye on the @AmazonUK twitter feed for updates.
Apple has hinted they may offer special pricing on some products. Details won’t be available until Friday (you’ll have to be quick!) but it’s expected iPad 2s, iPods as well as Mac laptops and accessories will be up for grabs, each fully tested and with a one-year warranty.
The likes of Asda, Debenhams and Burton Menswear are also set to take part.
What about cashback?
You’ll be glad to hear a whole host of retailers will be upping their rates across Black Friday and Cyber Monday. We can’t tell you what the increases are just yet, but keep your eyes peeled and you’re sure to find a deal with your name on it.