Guinness round up men for St Patrick’s Day
St Patrick may be the patron saint of Ireland, but the toasting of his life is very much a global event these days.
Ramping up their advertising ahead of March 17th, Guinness (who else?) have released a new viral video, which pokes fun at the inability of men to organise the proverbial p**s up in a brewery.
Depicting a flock of average guys as sheep, the online campaign shows the troublesome rabble being herded by a sheep dog intent on getting them to a public house for a pint of the black stuff.
Paying lip service to the usual distractions which tend to cause the break-up of a night out, the dog navigates the group past obstructions such as a sofa, an Indian restaurant and gyrating girls, until they reach their final destination.
The brand is also attempting to set a Guinness World Record for 'The Friendliest Day of the Year' by encouraging as many people as possible to join a party to celebrate "true Irish friendliness".
Check out the video below…
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