Is this the future of photography or are Polaroid too late?
For years smartphones have been integrating and improving their camera applications, so perhaps it’s unsurprising to see a camera attempting to reverse the trend by adopting the usability and functionality of a modern-day mobile phone.
Polaroid’s new SC1630 Smart Camera is essentially a smartphone but without…well that all-important ability to make an actual call.
At first glance the SC1630 looks like a run-of-the-mill point and shoot camera showcasing a high definition 16-megapixel camera, built in 3X optical zoom and ‘smart’ features including face detection, smile detection and a GPS function which helps to arrange photos by date and location. However, it’s the Android powered touchscreen dashboard on the reverse where the ‘excitement’ lies.
Connected, via Wi-Fi or 3G, to the Android store’s 40,000 apps users can download the photo software of their choice thus opening up a host of photography options. Taking, editing and distributing snaps (and videos) with friends is also incredibly easy; whether by email or social media sites such as Twitter, Facebook and Instagram sharing can be done at the touch of a button.
...Late to the party?
The question remains though, is this not a last desperate attempt on the part of Polaroid to court casual photographers? Despite the company’s chairman, Scott Hardy, paying homage to his brand’s historical ties with instantaneous sharing you can’t help but feel consumers will be less swayed by nostalgia and more by practicality.
Given the rate at which modern smartphones are improving their pixel-quality and zoom length, surely the majority would prefer a phone with a high-performing camera in their pocket than an extra piece of kit masquerading as a phone. Let us know what you think in the comments section below...
Polaroid have yet to announce a release date or retail price for the SC1630.
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