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LV= Over 50s Life Insurance offers & cashback

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The LV= 50 Plus plan is an easy way to leave your loved ones with a cash lump sum when you're no longer around. This could help towards funeral costs, unpaid bills or provide a financial legacy for your grandchildren.
There are no health questions, and if you’re a UK resident aged 50-80 you’re guaranteed to be accepted. Full cover after 1 year.
Cover starts from £7 a month (depending on age) and you’ll be treated to a free gift card within a month after paying your third premium.
And for peace of mind, you may like to know that customers have rated our 50 Plus plan 9/10*, according to unbiased reviews and ratings collected by market-leading opinion-collators Reevoo.

LV= have recently been named Number 1 Insurer for Customer Satisfaction for January 2015 by CSI.



Sign in or join to get cashback

First visit to retailer? Be sure to read the terms & conditions and review the cashback rates

All cashback rates Last updated: 29 June



for an accepted Life Insurance policy with a monthly premium of £7 or more

Terms & conditions

  • Offer limited to one protection policy, per person, in a twelve month period.
  • Cashback is only available on policies over £7
  • LV= reserves the right not to pay cashback if you have cancelled another protection policy in the last 12 months.
  • This programme is under real-time review. Any fraudulent transactions will result in your account being removed immediately and all details passed on to the authorities for further investigation.
  • This retailer will start the confirmation process 8 months after the policy purchase date
  • Customers should contact Quidco, not LV= with any queries relating to cashback. Please be aware that it can take up to 8 full months for cashback to be paid.
  • Please contact Quidcare if you have any queries about your transaction
  • Members should only use voucher codes listed on Quidco. If you use voucher codes or gift vouchers that are not listed on Quidco your cashback may not track or be declined.
  • Cashback may only be paid on the net value excluding VAT, all other taxes, surcharges and any additional costs such as delivery.

Voucher codes & offers


Expires: 31 Jul




The 50+ plan, rated 9/10* on independent review site Reevoo by existing customers, starts from £7 a month (depending on age) - that's just 24p a day (Terms and conditions)


- This offer/voucher code was correct at the time of publishing
- It is important that you check your order summary before purchasing
- In the event that the offer/voucher code does not work please refer to our help pages
- Discount cannot be applied to your order after you have made your purchase
- The retailer reserves the right to terminate this offer at any time

View expired voucher codes, vouchers & offers