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Vision Direct is the first company to break the monopoly on contact lenses by selling direct to the customer in 1998. By doing so prices are up to 70% cheaper on most leading contact lens brand names when compared to high street opticians. Contact Lens Brand names such as Johnson & Johnson 1 Day Acuvue - 180 pairs for only £168, Bausch & Lomb Soflens 66 - 6 pairs for only £27, Ciba Vision Focus Dailies - 90 pairs for only £59, Freshlook Colours - 2 pairs for only £21, to name but a few! Vision Directs aim is "to supply optical products at affordable prices directly to the customer in the most convenient way while offering a professional, fast and friendly service".

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