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More about Beautinow

Who Are We? From perfume cabinets to our own online store.

Our venture into this fascinating realm began with a simple collection cabinet. As we became invested in exploring the stories and emotions associated with every bottle of perfume, we understood how special it must be to create one’s own story.

One of our founders illustrated it perfectly with this story:

“I received my first luxury perfume as a gift from my mom. It was only then that I realized the magnificence of high-quality perfumes. Soon after, I became fascinated with collecting fragrances, so my mother and I bonded over our shared love of perfumes. Even now, trying out a new perfume makes me feel closer to her."

Finally, in 2021, we decided to take a step forward. We transformed our inspirational collection cabinet transformed into an online store that now serves as a bridge between perfumers and fragrance. We showcase a wide variety of magnificent artistic creations; truly the best that niche perfumery has to offer. As a group of niche perfume enthusiasts, we recognized the importance of accessibility and affordability, so we prioritized them at every step.