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Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.
Capturing attention with our pioneering techniques and styles, we opened second and third London locations in. In 2013 we launched the Bleach London hair range, securing a deal to produce and sell our own dyes and products nationwide, which we now ship all over the world.