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Bloom faux flowers can go where real flowers won't survive - bright sunlight, dim corners, draughty halls.
Interior designers and decorators like to have a wardrobe of silk flower arrangements to bring out in their proper season. Orchids can be displayed all year round and are particularly good in offices where central heating fluctuations are death to real plants and flowers.
Bathrooms are particularly unforgiving when it comes to keeping plants and flowers looking their best – the lack of light and a wide range of temperatures is enough to see off the hardiest plant. The beauty of a Bloom arrangement is that it looks good anywhere and will stay looking good for years to come.