What is it?

Quidco's in-store, card-linked cashback platform helps our members earn rewards on the High Street while simultaneously allowing retailers the opportunity to incentivise and influence buyer behaviour.

Members simply register their debit and credit card details with Quidco and earn cashback when they use them to pay for goods and services in-store.

By merging Quidco's mobile app (iOS and Android) with our card-linked technology we also offer members the chance to 'activate' increased and exclusive cashback rates that are proven to improve incremental returns for retailers.

Key features

  • Target relevant customers with transactional data
    Target Quidco members based on their transaction history, demographic profile and recency, frequency and value (RFV) analysis. Isolate customers shopping in particular segments and even those that shop exclusively with your competitors.
  • Measure incrementality
    Gain a better understanding of the effectiveness of your campaigns by isolating and analysing the spending patterns of Quidco members who aren't open to incentivisation versus those who are targeted with personalised offers.
  • 100% performance model and zero integration
    Quidco's card-linked programme is fully performance based ensuring you only pay for the sales generated in-store. Integration work is undertaken by Quidco making it quick to set-up thus helping retail partners test the platform flexibly from the offset.
  • Increase engagement
    Increase engagement and incrementality with our activate to earn feature on our mobile app.

Mobile app

Quidco's mobile app is a key component of our card-linked platform allowing members to 'activate' offers and retailers to drive category and product level spend.

Learn more

Benefits for partners


a multi-channel loyalty programme


relevant customers using transaction data


your ROI with personalised offers


store sales, footfall and revenue


performance based with proven control group methodology
Download our Case Studies to learn more about this product
Learn more


"Quidco's multi-channel platform drives incremental sales and revenue In-store through clever use of personalised offers and activate-to-earn technology. Their methods for testing incremental return give confidence in the results being driven and the supporting mobile app creates a platform for driving store awareness"
Ian Gregory
Head of Online,
"Targeting the right customers is an important part of our strategy across all channels, and the insight Quidco are able to provide as part of their card-linked marketing solution allows us to serve personalised offers to these groups of customers driving incremental revenue into our stores."
John Wright
John Wright
Global Affiliate Executive,
Charles Tyrwhitt