What is it?

Quidco is a rewards platform that uses cashback as a currency to drive new and repeat purchases by over 7 million members at more than 4,300 retailers.

Retailers pay Quidco on a Cost Per Acquisition (CPA) model for successfully generated transactions and the commission is passed as cashback into the Quidco accounts of members.

Quidco uses its data insight to target members with relevant and personalised offers to customers whilst generating a healthy ROI for retail partners.

Key features

  • Targeted campaigns
    Implement long-term strategies to identify and acquire new customers and to improve their life-time value courtesy of comprehensive campaign management strategies based on data accumulated from our members since 2005.
  • Multi-channel
    We're not just online. Quidco's in-store, card-linked cashback platform helps retailers incentivise and influence buyer behaviour across channels without the need for technical integration or staff training.
  • Huge breadth of partners
    Over 4,300 retailers offer cashback across eleven broad categories including Insurance and Finance, Utilities, Fashion, Electricals and Travel. Quidco works with the biggest brands including Direct Line, Sky, Vodafone, Debenhams, Apple Store and
  • Price comparison
    As we pass our commission to the customer, the effective price of products is lower than on non-cashback comparison sites. This makes Quidco an essential destination for the most savvy customers keen to get the best possible deal on car insurance, home insurance, holidays and broadband.

    Brands working proactively with Quidco to run periods of strategic cashback increases can drive further incremental sales. This gives a degree of control missing from relationships they might have with other comparison partners.

Benefits for partners


7 million Quidco loyal shoppers


and acquire new customers


significant and sustained increase in transactions


higher basket values and increased purchase frequency


incremental behaviour across multiple channels


"Like BT, Quidco take customer service extremely seriously and we work closely together to ensure the optimum user experience for Quidco members purchasing on our site. We reap the rewards for this hard work by way of the customers that Quidco generate for us, as they tend to be of a higher than average value and less likely to churn."
Mary McWalters
Consumer Affiliate Partner Manager,
"Carphone Warehouse has been working with Quidco since 2005 and we continue to be impressed with not only the volume of sales they can deliver us but also the value of those customers - Quidco customers are up to 40% more likely to pass credit checks for Pay Monthly contracts. We look forward to many more years of high calibre sales ahead."
Vishal Patel
Vishal Patel
Senior Online Aquisitions Executive,
Carphone Warehouse
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