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Our goal is to make every woman feel powerful, independent, and as comfortable as possible in her own skin. ByYourRules believes that real beauty lies within every woman’s strength and confidence, and we want to pass on this belief by empowering women to live life by their rules. We proudly stand in support of Minimalist Beauty – a skincare trend which promotes using fewer products but of a higher quality. We believe that by being fully transparent with our products and our ingredients, our consumers will have a better understanding of their skincare routine, and will feel better informed and more confident.