As a make-up artist working in the fashion and beauty industry for over 20 years and as a busy professional woman and mother determined to look my best, Charlotte Tilbury used the incredible transformative power of make-up on a daily basis.

From a young age, she noticed the effect a beautiful woman had entering a room and wanted to understand her secret weapon.

Then, at 13 she discovered mascara and personally experienced the power of make-up - she has been hooked ever since.

Charlotte has worked her transformational magic on models from the runway to the red carpet and each product in the range reflects this in superior quality, texture and appearance. Think premium palettes, ultra-flattering formulations and iconic signature ranges designed for maximum impact with minimal effort.