London Fashion Week 2017: By the numbers
All the stats from another blockbuster year of British fashion
From Friday 17th – Tuesday 21st February, London Fashion Week (LFW) will welcome over 5,000 fashionistas to purvey the latest in British fashion, the vast majority of whom will be wearing chic designer sunglasses despite the fact that there is currently zero sunshine in our capital. A large portion of these visitors will of course be made up from members of the press and buyers from over 49 countries, all of whom will be the first to visit LFW’s new home at The Store Studios. In total, it’s the 65th edition of London Fashion Week, hosting brands and designers such as: Burberry, Maison Margiela, Topshop Unique, Simone Rocha, and Teatum Jones.
This season is set to be one of the best yet, too. Featuring 51 catwalk shows and 32 presentations, the schedule really highlights the diverse and innovative British fashion industry with 50% of designers on the show schedule being born outside of the United Kingdom. It’s something to be very proud of.
In fact, the fashion industry in general is seriously impressive. The industry provides an incredible 880,000 jobs, with a direct contribution to the UK economy (GDP) now standing at a whopping £28 billion, providing enough of an injection for the country to purchase six whole Freddo chocolate bars. Just under half of this, £12.4 billion, is spent on fashion online in the UK, a figure that’s expected to grow by 23% over the next few years. This is particularly good news if you were, say, oh I don’t know, a popular cashback website.
Indeed, all this shopping allows the British Fashion Council to mentor, develop and nurture the next wave of British designers. Over 10,000 hours of support was provided to budding designers in 2015 alone, with £700,000 raised by The 2016 Fashion Awards and donated to the BFC Education Foundation.
Of course, the biggest event in the calendar remains London Fashion Week. A place where corners are simply never cut. 32,000 miles are expected to be driven between shows by a luxurious fleet of Mercedes-Benz cars, which happens to equal the average daily commute for a London homeowner. Early starts are the order of the day at The Store Studios, so it’s no surprise that over 20,000 espressos will be served to sleepy attendees feeling the effects of the night before. The location will host 2,690 metres of Designer Showrooms this season, and they’ll need a big ol’ cupboard to store 3,571 units of label.m products that models will use to keep themselves looking as glam as possible.
Drinks continue to flow at The Store Studios well into the afternoon – 5,000 glasses of Prosecco will be consumed by guests, who may, depending on how well they can handle their drink, struggle to read the 3,000 copies of ES magazine that are handed out. Sounds like fun, huh? Over 8,500 official tote bags will be given away on-site and at stores of official sponsor Sunglass Hut. At least you’ll know who to ask for all that insider gossip.