Avoid this company you don't want to pay more
This company is American based but have its website in most European countries' domains. Though the price is competitive, but you are liable to pay an import VAT, which will rock up the total price. I ordered lens of £55 and had to pay £24 extra to clear the import tax before receiving the parcel. It takes ages to arrive as well. Over 3 weeks since the order.
Customer service is poor as well. I contacted them regarding the import tax. I was promised by a member of staff that someone senior will get in touch in the next day or two to solve it. Three days passed and I've heard nothing. A google search on this company suggests many customers experienced similar situations and paid much more than originally quoted.