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The main ethos behind the design is quality. The fabrics are chosen for their durability, their texture and handle. Every organic ingredient, the linen, the hemp, the cotton has been harvested within the locality of the weavers. Every part of each piece of clothing is stitched and washed in an eco-formula and finished at Flax & Loom partners in a family run, bespoke clothing factory where people are paid a fair wage. Until its final dispatch from the factory, the whole cycle is dedicated to producing the lowest carbon footprint possible.