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At first, GOOD GOOD only produced natural sweeteners, stevia drops & tabletop erythritol and stevia blend.

Taking inspiration from their heritage they started making jams in their own kitchen using stevia and erythritol instead of sugar.

After a while, they mastered the recipe and ended up with what we now know as our beloved GOOD GOOD jam.

Now that the concept of GOOD GOOD was taking on a new form – moving away from focusing on stevia drops and into more innovative grounds, they promised to never lose sight of the value of GOOD GOOD – to make the best tasting and healthy no-added sugar products.

With endless tries and tests, out of the box thinking, and the growing pains of a new, fast-growing company, our product range has grown exponentially, and are sold in 10,000+ stores all around the world.