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Back in 2016 we'd both read a book called 'Let My People Go Surfing' by Patagonia's founder and it opened our eyes do a different way of doing business. One which realised that whenever we create or buy a product there is always an impact on the earth.
As wannabe conscious consumers we understood that it is our job to make our impact as small as possible when using, enjoying and disposing of any product. The problem was the fashion industry we knew, one of high-street affordable fast fashion, is labelled as the second most polluting industry in the world - after oil.
We've put sustainability and ethics first.
100% GOTS certified organic cotton fabrics, plastic free packaging and a supply chain that are members of the Fairwear foundation - ensuring the development of worker rights.
We've even become a PETA-approved Vegan brand. But in reality, a more sustainable clothing business starts with a question for you too... "Do you really need to buy this?"