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In 1878 in the heart of a post-unification Naples, among the books of Matilde Serao, whose protagonists also stands out a shop clerk, and the great urban works of the then Mayor Nicola Amore, Michael Gutteridge, a Scotsman, started a thriving textile import trade through a profitable trade agreement with his father-in-law, then one of the leading textile manufacturers in Scotland.
Starting from a small shop in Piazza Dante, soon Michael Gutteridge inaugurated a second commercial space inside the historic Palazzo Zevallos di Stigliano, monumental work of the architect Cosimo Fanzago, located in the lively and central Via Toledo.
Thanks to the prestige of this location and the peculiarity of the commercial format, which could be compared to a modern department store, Gutteridge was so successful that it had over 100 resources, used only in mail order sales, this success has been achieved, not only in Naples and Italy, but throughout Europe!
With such a prestigious historical background, Gutteridge has maintained its reputation, becoming a Neapolitan institution, until the acquisition by the Capri Group that, in 1997, taking over the historic premises in Palazzo Zevallos di Stigliano, Within which is located the last Caravaggio, also took over the brand and reinvented it in a new retail concept, while keeping intact its historical identity.