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The world spends trillions treating the outcomes of obesity, largely considering weight loss an aesthetic goal. From pills to surgery, our healthcare systems are buckling under the pressure of managing obesity-related conditions, while systemically underfunding weight loss treatments - the only true way to stop these diseases from ruining lives.
Our founders, Dr Ian Braithwaite and Napala Pratini, met while working for a dietetics research company, and quickly realised that there was huge potential to help millions of people with weight loss programmes designed to address not only weight, but also overall health and happiness—two crucial aspects which traditionally get lost when we talk about weight.
The world spends trillions treating the outcomes of type 2 diabetes, largely ignoring the underlying cause and only treating symptoms of the disease. Even with gold standard pharmaceutical treatment, people with type 2 diabetes continue to live at an elevated risk of life-altering complications and with generally very little knowledge about how to manage and treat the condition.
We built Habitual to change this. We believe that pills and annual diabetes check-ups just aren’t enough, and that patients are ready to take their health into their own hands. We want to help them do just that, and to live longer, healthier, happier lives.