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The creative expression of music is at the heart of HOOK LDN. The team behind it has a celebrated history in popular culture, which inspired the idea of creating a new brand combining their knowledge and love of both music and fashion. HOOK LDN is aimed at aspirational young consumers - ‘youth luxury’. Our mission is to fill the gap in the market by providing young consumers with high quality desirable frames made of the best materials and exciting designs, whilst keeping the price attainable.