The Hope story is about a personal journey for Nayna that started when her grandparents made the voyage from Jamaica to the UK looking for a better future.

Hope and optimism was all they had when they arrived and are sentiments that go to the core of the brands values. This combined with the fact that ‘Hope’ is her Mother’s name were an obvious source of inspiration for a name to give the brand.

And so Hope was born. A collection of wearable and stylish clothes in quality fabrics and fluid designs created for real body shapes and proportions.