I amsterdam is the world-famous brand of Amsterdam Marketing. A non-profit organization responsible for the marketing of the Amsterdam metropolitan area.
I amsterdam is the world-famous brand of Amsterdam Marketing. A non-profit organization responsible for the marketing of the Amsterdam metropolitan area. With the I amsterdam City Card, Amsterdam Marketing strives for visitors to have an affordable and hassle free stay in Amsterdam while helping the cultural sector to promote itself and attract more visitors.
With the card, users can visit world-class museums, take a cruise through the charming canals and sample the local delicacies. All for free - or with a significant discount. In addition, the City Card gives users unlimited access to Amsterdam's public transport system during the hours the card is valid for.
Users can simply choose from a 24, 48, 72 or 96 - hour card and visit as many attractions as they want. Since going live in 2004, almost 1.4 million I amsterdam City Cards have been sold. Over the last years, a major focus has been the online sales of the card. This has resulted in almost three times as much City Cards sold online in 2019 compared to 2017. Users rate the card with an 8.9 on a 10-point scale.