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The iELM name was inspired by the four children Ida, Elin, Livia and Marcel of the company´s owners.
The collections are made in limited editions, and the new collections are launched twice a month. In this respect, focus is given to the fact that the children´s clothing must be created in a new design that integrates both the appearance and the functionality and comfort to wear. The models of the clothing are simple and therefore always trendy. All clothes can be ordered in a personalised form (for example, the child´s name).
iELM focuses on the fabric used and the small details transform the respective garment into a special item. Most of the clothing is unisex, which is an important detail for the company. The clothes are made of sustainable fabrics, allowing several cleaning cycles, are soft and comfortable, in order to offer a pleasant sensation to the toddlers.
The iELM clothes will very soon become the favourite clothes of children but also of parents.