KING Apparel is an upscale British streetwear brand established in 2003 in London’s East End, selling all categories of contemporary street fashion including tees, hoodies, sweatshirts, jeans, tracksuits, jackets, shirts, caps, beanies and accessories.
KING has cultivated a reputation over 15 years as a leading proponent of directional British street fashion. Innovative, cut and sew British design with European sourced fabrics; An unwavering work ethic and constantly evolving dynamic; Attention to detail and diligent quality control; Limited production runs with no repeats; Collaboration with the foremost grass roots and established talent; Considered exclusivity and impeccable service with the hallmark of British heritage.
