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Personal care for powerful men. We talk about natural active compounds who bring results to all skin types, beards and hair. Shampoos, oils, serums & treatments for everyday use of men - 100% Vegan & Organic! Result driven formulas made in our small scale production in Hamburg. A small team of researchers and entrepreneurs with the goal to build a new gold standard of man grooming routine. Lincoln is a golden standard, a basis for self expression.