Match Affinity is brought to you by Match.com, one of the leaders in UK Online Dating. Match Affinity brings a new approach finding a relationship online, which is to understand your personality and preferences and to match you with people who we deem compatible. This is achieved by your users filling out our questionnaire based on various psychometric components that our dating experts from around the world brought together. Your users will be sent a list of compatible matches and be encouraged to start communicating.

Match Affinity goes beyond matchmaking however, with videos and articles written by professional psychologists to help prepare for the date as well as telephone coaching for those with first date nerves or seeking some advice about a date.