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As a former swimwear model who lived and worked in Italy for many years, Melissa Odabash has an innate sense of what women want from their swimwear & beachwear. From the inception of the brand, the collection has been developed and constructed to sculpt and enhance the silhouette. Timeless pieces designed with clean lines and innovative textiles aim to adapt to all body types, making them a must- have for the distinguished global traveller.
Melissa’s debut collection was launched in 1999, a collection which swiftly came to epitomise the glamour and sophistication of a luxury lifestyle brand, and which British Vogue was quick to name as ‘The Ferraris of the bikini world.’ She has been credited with ‘re-introducing high fashion into the swimwear world’ with complementary ranges including everything from beachwear, accessories, children swear and sports luxe. Having been established for well over a decade, her insightful know-how and discerning use of superior fabrics demonstrates the skill and time that it has taken to really become a master in her industry. To date Melissa has been honoured with ‘Designer of the year’ in Paris, ‘Swimwear Designer of the Year’ and ‘Retailer of the Year’ at the London Lifestyle awards which she has been nominated for again this year. Melissa has also been bestowed the honour of receiving the Founder’s Award from the WIE and Humanitarian Award from the Future Dreams charity.
As an extension of her luxury collection, Melissa has worked with couture designer Julian MacDonald. Together they have created sold out capsule collections pushing swimwear boundaries and creating statement pieces. Odabash & Macdonald marked their fifth collaboration last season, and unveiled the collection at the 2015 Monaco Grand Prix with a star-studded show.
Her collections are distributed in over 50 countries and throughout 500 luxury department stores, boutiques and resorts including her own online web store shipping worldwide. Melissa has two freestanding stores in Notting Hill and Chelsea to offer clients a complete experience of the brand.