Neutral 0% was born 25 years ago in Scandinavia with a clear philosophy – we wanted to create everyday products that respect people’s skin. And we quickly understood that the best way to do it was to look at the ingredients that would go in our formulations – especially as chemicals are potentially allergen ingredients that can irritate a sensitive skin. So, we have decided to take out all the chemicals whose main purpose is to beautify a product – and that’s why you won’t find unnecessary chemicals in our products, like perfumes or colorants. But we still keep what is essential to ensure our products will perform just as well as regular products. That’s how we want to help you gain control over your skin. By giving you products that are focused on working well but just without all things that are unnecessary. All Neutral 0% products have been developed with the Danish Asthma and Allergy Association.