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Welcome to Nolii
It started with a bag. A bag full of ‘stuff.’
You know the ‘stuff’ we’re talking about. We need it to get us through the day - cables, batteries, chargers – but it’s bulky, messy and frustrating.
Our founder Asad Hamir was convinced there had to be a better way.
"They’re the products we use every single day, but more often than not, they create problems where they should be creating solutions. I started Nolii with a simple mission to provide better everyday technology tools that help streamline your life."
Asad banded together a collective of London-based creatives, makers and technologists, committed to designing for real people, putting them at the centre of everything Nolii does.
Our aim is to simplify; to take away where others add; to design less, but better; and to improve people’s every day.
You won’t find any unnecessary design features with our products because when you have less, you can do more.
Design for everyone
We want to democratise design, because we think everyone should have access to good, well made products that last. That’s why we stand behind fair, honest pricing, without the heavy markups.
We also like to involve our community in the design process, because there’s no point designing something which you don’t need or love. So expect to hear from us along the way.
Fun in function
Guess what? Tech accessories don't have to just come in shades of black and grey.
At Nolii, we asked ourselves: why can’t they be colourful?
So, we made them more playful, more tactile, and just, well, better. After all, they’re tools we see and use every day.
Better design doesn’t just equal good functionality and nice aesthetics. It also has less impact on the environment.
Our products are built to last, and our lifestyle accessories won’t have to be upgraded every time you upgrade your tech. Sure, we have a very long way to go in terms of becoming a truly sustainable company, but we are making progress towards this every day and we’ll be 100% transparent with our community as we go.
We'll be updating you very soon on the numerous initiatives we’re working on to move towards a more circular model of production.