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More about Primalash
Established in 2013, we have been around the block a few times, and we sure know a thing or two when it comes to the false lash industry!
At PrimaLash, we do things differently. We don’t up-sell cheaper products by paying celebrities to wear them. Instead, we are proud of our organic growth. The majority of new customers hear about us via word of mouth. We are proud of this ethos.
We offer a full range of products to cater to every need and budget. That's why our cruelty-free mink range has 3 tiers: Express, Luxury, and Signature. Our Signature range comes from younger mink where the fur is so much softer and lighter. You will see a difference between these high-end products and the commonly found mink lashes sold by other brands where the hair is coated and artificially curled using heat. This can create a black gloss effect on the hair.