Superb quality product
I've bought a few bits and pieces from Pure and have been delighted with the style, cut and fit of their jumpers, cardigans and tops. The cashmere quality is excellent and it's so warm - my fleeces have been consigned to the back of the cupboard and I now live in their jumpers all winter!
The jumpers arrive beautifully (and securely) wrapped and look like they were done by hand with care not just thrown into the bag.
I have rung their customer helpline on occasion (when I'd made a mistake with the online ordering) and they were quick to answer, patient in their response, took responsibility and sorted the problem out there and then.