The big difference with Pure is its simplicity. We start with nothing but fresh wholesome ingredients. We add no chemicals, no preservatives, or any other nasties. All of Pure’s recipes are manufactured in our very own human grade food facility in Yorkshire, UK.
All our ingredients are slowly and gently air dried. This removes the moisture and preserves the food, retaining all its natural goodness and nutrients. What this means is that Pure is the closet alternative to a raw diet or a fresh home prepared meal available.