Road cycling apparel for all weathers
+ 5.6% Cashback
| Expires in 4 days
for all purchases
We were born in Umeå, in northern Sweden. Here, we live amongst nature as it lives amongst us. We cycle the roads and the mountains, we wake to the songs of birds in the morning and we are inspired by the wildlife growing all around us.
And as Swedes, we were raised with certain values. We were taught to take care of our surroundings and each other. Because here, equality, democracy and sustainability is something which is taken for granted. But we know that is not the case elsewhere. That’s why we know it is our duty and obligation to pass these values forward. And we do this, with Sigr.