First on sale in 1983, the original Swatch has gone on to become the most successful wristwatch of all time. Made from only 51 parts where other watches used over 91 the watch was, and still is, a true innovation in watch design.

The Swatch Group is now the largest and most dynamic watch company in the world. For many years, new developments have been taking place alongside the standard Swatch watch in plastic-from Irony (the metal Swatch) to the Swatch SKIN Chrono (the world's thinnest chronograph) to Swatch Snowpass (a watch with a built-in access control function which can be used as a ski pass at many ski resorts throughout the world), and Swatch Fun Scuba (A watch with built in depth measurement).