The GOAT Seasoning Blends

GOAT Seasoning Blends has a simple mission: To help make your next meal the Greatest Of All Time.

We’re striving night and day to make the very best quality and very best tasting seasoning blends, sea salts and condiments that’ll make a huge difference to the food you serve to you and your family. Great flavour is a journey, not a destination. We strongly believe that if we’re not constantly innovating, testing and tasting to create the very best products, we’re going backwards. And we’re not here to go backwards!

Let’s delve a little bit more into some of our values, and what they mean.

Quality: You know what really gets our goat? It’s when people shove a load of stuff in a jar, give it a wacky name and call it “artisan”. Because really, we all know that’s not artisan or quality. We’re striving for quality ingredients, quality flavours and quality personal service. Every single jar is made in small batches in the UK for ultimate freshness. Now that’s quality.

Flavour: We’re deadly serious about flavour, first and foremost. We’re not here to peddle some stupid fads, iffy health claims or corporate greenwashed BS. Sure, we’re always looking to be more environmentally conscious and sustainable, but come on, that’s a requirement these days, and not a unique selling point. Let’s face it: do you really want to serve up a meal that’s just lacking flavour?

Science: Now this is where we like to get a little bit nerdy, because seriously, does anyone really believe that old chestnut of “let the flavour of the meat speak for itself”? Or is that really just a really good way of demonstrating a lack of imagination? We like to research the heck out of different ingredients and flavour pairings, at a real molecular level, to bring our customers the best-tasting seasoning blends.

Curiosity: You could call it passion, but we’ll call it curiosity. We’re deeply, weirdly, madly in love with researching, testing and tasting every single flavour and idea we come across. Because sometimes, no matter what the research says, you’ve just got to try it and then the magic happens, and you get that “oooh” moment.

The GOAT: And that's why we’re called The GOAT. But it’s not all about us. It’s about making your next meal the Greatest Of All Time.