The Gro Company is the UK’s leading baby sleep brand and has been helping parents get babies to sleep safely for over 18 years. When The Gro Company was founded in 2000 baby sleep bags were practically unheard of in the UK, seventeen years on and over 90% of parents in the UK use them and we are known as the official baby sleep bag brand.
The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.