With over 1000+ 5-star consumer reviews, TRIP is Europe's most loved CBD brand. Vogue said of TRIP "if you haven't tried CBD now is the time... TRIP is calming, chic and very tasty". DAZED magazine called TRIP "the glossier of CBD" while The Guardian called TRIP "the holy grail of alcohol alternatives". TRIP's CBD Oils have been voted the "best CBD Oils in the UK" by Grazia magazine. TRIP was launched direct-to-consumer through drink-trip.com and has built a cult community online with 40,000+ social followers. Since launch TRIP has built distribution in over 2,000 stores including Soho House, Selfridges, Harvey Nichols, Liberty, Planet Organic and Equinox gyms.