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The roots of UGG®, founded in 1978, can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions.
UGG® has gone from a small time surf brand to the global leader in luxury sheepskin footwear. The product range has also grown beyond sheepskin boots to incorporate casual footwear, slippers, and most recently, handbags and apparel, all made of the same fine Australian sheepskin.