Established in 2014, UNDONE is the world’s leading watch label in customization founded by a team of dedicated watch industry veterans.

The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality. By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.