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Unlike Humans is built around the idea of giving people the access to expertly designed and manufactured product without the luxury price tag. Today, the talent, techniques, thinking and tools of design, like technology, have become more and more abundant and accessible to all. Paradoxically, decisions are more distributed and experiences can become less and less distinctive. The rapid, relentless pace to produce can create an uneven emphasis on immediacy and incrementalism over individuality and innovation.
It is more important than ever that we own our own ethos, make palpable our brand values, and incorporate an instantly identifiable Unlike Human in everything we do.