Their Mission
Which? is a brand name created by the Consumers’ Association in the UK. The goal of Which? is to provide accurate information about products and services that can help consumers make informed purchases. Since Which? also acts as a charity, the promotion of consumer rights is at the centre of their business model.
Professional Reviews
Which? is not a retailer where you can shop for products directly but rather a directory of products and services that have been reviewed by professionals and graded based on the product/service quality, reliability, and retailer’s customer service record. By purchasing a Which? Membership, you get access to the Which? Directory, which includes thousands of products and services in the UK, as well as the Which? App that you can use whenever you are shopping and need quick info.
Which? offers hundreds of guides that you can use when looking for a specific product or service. For example, you can take a look at Which? kitchen reviews and get immediate access to customer reviews and scores for each kitchen product available in stores.
The site can also be used for bargain hunting, since the directory updates prices as retailers change them. With Which? discounts it has never been easier to find and compare prices across stores. Which? reviews are extremely reliable since they are both done by consumers and professionals that need to be qualified to leave reviews. Each review goes through a screening process before it is posted in the directory.
Saving at Which?
Which? offers special discounts on their services, including a GBP 1 first-month promotion on their subscription. The first month of your subscription costs GBP 1, while the rest of the duration of your membership is full price.
In addition to that promotion, Which? coupons and Which?voucher codes are available if you would like to get a Which? Subscription for someone as a gift. Once they have received the voucher, all they need to do is enter the Which? promotional code when applying for the Which? membership and their account will be active within minutes.
