The Danish brand Y.A.S holds a simple vision: to present well-crafted and fashionable items that cover every part of the modern woman’s life. With their different lines, Y.A.S provides both daily-wear, evening-wear, soft lingerie and sportswear that enable women to be unique and individual in their styling no matter the occasion.
Founded in 2009 by an aspiring team of professionals, who shared an ambition of creating superior fashion fused with individuality, Y.A.S now presents a wide range of items that are all developed from a passion for great tailoring, lavish fabrics, contemporary shapes and unique cutlines – always centered on refined silhouettes.
The design approach is contemporary and the collections are feminine with edge and understated coolness. Each season, Y.A.S presents collections of on-trend yet enduring classics for women, who seek fashion items to match her personal expression and radiance.
The Y.A.S woman has an aura of independence, and a vibrancy that is perfectly reflected in her fashion choices. First to every trend, she fronts a new beginning of contemporary fashion through her own vision of genuine style whether it is for work-outs, cocktail parties or a regular day at the office.