Up to 65% off outlet products
+ Up to 6% Cashback
Want to know more about shopping with allbeauty? Read on for our shopping tips, tricks and inspiration...
The allbeauty journey started in the UK in 2004, under the name Cheapsmells.com. Cosmetics and fragrance fans cottoned onto its range and pricing quickly, and by 2006 the company was shipping all over the world, with prestige names like Lancôme and Estée Lauder in its range. Skincare and hair products entered the picture in 2008, and an exclusive salon and beauty store concept followed; at time of writing there are two, located in Guernsey and Southampton. Not many online-only shops can cut it in bricks and mortar, so colour us impressed. Nor are we alone – allbeauty spent years steadily climbing the rankings of the Which? online shopping survey, and hit number one in 2016, holding onto the top spot in 2017 too. So the magic it brought to the market back in 2004 clearly hasn't worn off.
We haven't even got to the product range, beauty tips and customer service yet, so let's dive a bit deeper…
When you expand the Haircare section in allbeauty's department list, you get masses of different categories – 16 last time we counted. They're a really handy way to shop, taking you from basics such as shampoo, conditioner and brushes to goal-related products (grey and thinning hair treatments, for instance). There's even a filter for vegan products. Look out for hair type filters too, which let you target products for afro, coloured, curly and more. When you get to the products themselves, you'll see a reassuring roster of top brands, from everyday favourites like TIGI's Bed Head to salon-standard stuff from the likes of Philip Kingsley and Kérastase.
Oh, the names! Elizabeth Arden. Estée Lauder. Clinique. In our experience everyone has their go-to makeup brand, so the Brands filter is really useful here – you can jump straight to your favourite and see what's new and what's on special offer. (Remember you can select several filters at once, so if you like Clarins for cleansers and Benefit for blushers, you can see both.) There's also a selection of sets and palettes, which are handy for achieving a particular look or for giving as gifts. Tip: if you're looking for a gift, use the price filter to select only items in your budget range.
This is where it all started for allbeauty, and it's still a strong point. The list of brands in the Fragrance section is huge, encompassing celebrity scents (Beyonce! Britney!) and prestige bottles from the likes of Guerlain, Cartier and Hermes. If you're looking for something special on a tight budget, our tip is to select the Prestige filter and the lowest price filter together. You'll get cheaper small sizes that are in your price range – clearly not for everyday wear, but there's something to be said for having a REALLY special scent to keep on the bench for big occasions. It's also worth trying the Niche filter for some-lesser known perfumes. After all, you don't want to smell like everyone else…
Time for a break from getting dressed up. The Bath & Body section is all about pampering, relaxing and cleansing. Under the Bath & Shower filter you'll find body soaks and aromatherapy oils to help wash away the day, or energise you for the day to come. There's also an Organic section and a Vegan section if you prefer to keep your products natural (and check out the Mother & Baby range to find products for the most sensitive skin). You'll find plenty for your post-bath routine too, including tan accelerating lotions, moisturisers and massage oils. And naturally, the whole section is packed with top brands like Ren, Molton Brown and Elemis.
Guys need beauty too. They just tend not to call it that. Shop the Men section to find most of the above, but with a blokey twist. The fragrance range mixes certified classics like Cerruti's 1881 with newer names such as Abercrombie & Fitch and David Beckham, while the haircare range includes gels and waxes to achieve smooth crops and cheeky just-out-of-bed looks. Under Shaving & Grooming you'll find time-saving electric trimmers, old-school double-edge razors and loads of foams and oils to protect that face before and after shaving. And as ever, those handy filters are there to take you straight to your favourite brands and help you find the right price point.
Obviously there's one thing missing from all of this: inspiration. If you're after the lowdown on the latest products and tips on achieving certain looks, try allbeauty HQ, the brand's official blog. You'll get steers on how to get the best out of particular products, handy round-ups of the best deals available on the site, and gift guides for upcoming seasonal dates (essential input for that desperate week before Mother's Day or Father's Day). Product reviews and competitions also pop up from time to time, so it's worth checking back on a regular basis, or following allbeauty's social feeds.
Hopefully we've given a sense of this already, but shopping with allbeauty just works. The filters make total sense and give you control of brand, category, purpose and price; the main menu guides you straight to some of the best deals on the site (under the Offers and Outlet sections, obviously), and there are handy little banners that alert you to products that are award-winners. Ratings and reviews add another layer, allowing you to sort your selections by top-rated products and see exactly what fellow beauty fans think of them.
When you place your allbeauty order, you'll get a range of delivery options, including free standard delivery on orders over a certain amount. There's even a 60-day returns window (though do check T&Cs, as there are some conditions and exclusions, and returning an item could invalidate your cashback).
Ready to get shopping? We've already covered many of the site's product lines and features, but here are a few specific ideas on how to start earning your cashback…
About to jet off? Get your beauty bag sorted before you depart. First up, head to the Makeup and Haircare sections and look for the Travel Size filter. That'll bring up loads of handy travel kits and individual bottles that come in under that all-important 100ml size. So you can pack several into your handbag or cabin bag and breeze through security. Once you've got that sorted, shop the range of sun and tanning products. Whether you need super-powerful sun lotion for a ski trip or a tan maximiser to help you make the most of a week's sunbathing, you'll find it here, with brands like Piz Buin, St Tropez and Lancaster all in the mix.
Skincare moves fast, and most of us are guilty of sticking to what we know even as new developments and new formulations hit the market. So use our allbeauty cashback offers to experiment a bit. We've got two shopping tips for you. First, try just heading to the Skincare section and sorting products by Newest and Top-rated. That guarantees some fresh ideas, and a few insights into what other people are using (check the actual user reviews to get a sense of what they like about those five-star products). Second, head to the New In pages to see the latest arrivals across multiple product ranges. Again, the filters are really useful here, allowing you to drill down to products that are suited to oily, dry, mature or problem skin.
Kicking back in a nail bar is great, but not many of us have the time or money to indulge in it regularly. Luckily, with some know-how and the right kit you can produce great results at home too. If you don't have said kit, why not earn some cashback while you stock up on it? It's worth having curettes and cuticle pushers for cleaning, as well as basic clippers and buffers. And in terms of lotions and potions, think about strengtheners, cuticle oils and nourishing handcreams – as well as polishes that finish the job on a colourful high.
Buying for someone else? That's another great opportunity to earn some cashback (and if you're feeling generous, you could even use the cashback as an excuse to spend a little more). You've got a couple of options here: if you know there's one brand and product your recipient really loves, use the search bar or filters to jump straight to it. If you want something that feels extra special, try the Gifts & Sets section, where you'll find brand and fragrance bundles, as well as themed beauty boxes curated by allbeauty. With designer packaging and several items to enjoy, we think sets are the ultimate in beauty gift-giving. For indecisive shoppers – or anyone buying for someone with niche or unpredictable taste – there are always good old gift vouchers. Check the T&Cs before you buy those, because gift voucher purchases sometimes aren't eligible for cashback.
If you're having one of those 'drained and run down' days (or weeks, or months), hop onto one of our cashback links and see what you can find in allbeauty's Wellbeing section. For stress or troubled sleep, try relaxing aromatherapy oils, pillow sprays and candles; for general fatigue, try vitamin and mineral supplements from trusted names like Vitabiotics and Elemis. You'll also find supplements for particular goals and life situations, including fitness training, detoxing and pregnancy. There are loads of organic and vegan options in this section too – look out for the filters alongside product lists.
Is there anything we haven't covered? If you've still got questions about what allbeauty is and how it works, you might find the answers below…
Yes! As we said above, the business has been around and growing fast since 2004. It ships internationally, runs two shops here in the UK, and stocks authentic products from scores of top beauty brands. If you're still not sure, check out allbeauty's Trustpilot listing, which gives it a five-star rating from over 100,000 customer reviews.
There's free standard delivery on orders over a certain amount, with a small fee for orders under that. You can also pay a little extra for next day delivery or Royal Mail Special Delivery.
Unfortunately not. Although allbeauty does have two bricks-and-mortar stores, you can't collect online orders from them.
It's two to three business days for standard delivery. With next day delivery your order will arrive the next day as long as you order by 2pm (except bank holidays). Royal Mail Special Delivery gives you delivery on the next business day, as long as you order by 3pm.
You can pay online with Visa, Maestro, Visa Electron, MasterCard or PayPal. When you check out, your details are protected by industry-standard SSL encryption.
Need more deals on beauty, skincare and grooming? High street favourite Superdrug is great for basics and multibuy offers, and we also have offers with other online-only players like Feelunique. You can also earn cashback on direct purchases from Clarins and Clinique.
Even though we do our best to keep the information on this page up-to-date, it may be out of date from time to time.