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It started as a germ of an idea to produce premium raw food for dogs using the same quality ingredients that humans eat – and all natural. The first recipes evolved around a kitchen table and the resulting food was given to friends’ and family dogs. It quickly became apparent that this idea was something special and completely different to other raw dog food available. We saw that the dogs had shinier coats, firmer stools and bundles of energy. This food made dogs even better versions of themselves. So the recipes and process was upsized, advice sought from nutritionists and vets and the best sustainable ingredients sourced. Then the packaged product was shared with the outside world and Benyfit Natural was born.