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Berlei launched nearly 100 years ago and is known as a brand that focuses on everyday lingerie designed for either shaping, comfort or classic wear, with the best design, quality and fit in mind. But more recently it has turned its attention to sportswear which was first launched in the 1990’s and uses the latest carefully selected fabrics, innovative technology, and is engineered for all sporting activities with a high level of support, performance and comfort in mind. It also is one of the key sponsors for the England Women's hockey team. Oue running bras have for the second year running won have won Gold and Bronze awards from the womens running magazine.