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Björn Borg is a Swedish sports fashion company with a global presence. The Björn Borg brand is recognized for high quality, high performance, and creative design influenced by the sporting heritage associated with the legendary Björn Borg name.
Björn Borg is well positioned in the sports fashion market with a product mix consisting of primarily underwear and sportswear, as well as shoes, bags and fragrances. Through their program Björn Borg provide publishers access to monthly updated content for both underwear and sportswear, as well special promotions and offers.