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It's 1989. Bicycle enthusiast Michael Eidson is competing in the Texas "Hotter 'N' Hell 100" a 100-mile road race. Michael knew that hydration was the key to his success in the race; as well as his survival. With very few places to re-fill water bottles along the race, Eidson used his knowledge of medical equipment to fill an IV fluid bag with water, slips it into a sock and stuffs it into his jersey. With a hose over his shoulder, he clamps it with a clothespin allowing him to re-hydrate without losing time. Hands-free hydration is born.