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Clients fill out the online widget which asks them about their hair history and colour goals, that’s then passed off to a licensed colourist.

Licensed colourists craft clients’ custom colour using their online Colour Editor software that’s sent to their in-house colour-mixing machine. colourists create personalised instructions for each colour set, pulling from over 150 possible combinations for application techniques. colour sets are hand packed, labeled (with the client’s name on it), and shipped to their door.

Theyu can adjust the colour as clients’ needs and preferences change, down to ¼ of a single shade.