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Their engineers and coders turned colour into a language. Shade variations and pigments become characters and symbols that are sent to their on-demand colour dispenser. Because to mass-make custom colour, they had to make a custom machine. It individually fills each bottle with exact drops of pigments and has created over 260,000 unique combinations so far.

This isn’t just an algorithm doing all the work. This is actual people—raw, human talent. eSalon's expert team of radical colourists come from top schools and salons around the country. They see colour a little differently. Instead of hand-mixing dye and eyeballing tones, they’re trained to create colour virtually. Traditional rules don’t apply to them and lucky for you, they’re also available to call when you need extra guidance.